Call for film audience researchers to collaborate on Film A.R. Project

Who are we looking for?

We invite film and media researchers from all FilmEU member institutions to join the Film A.R. project research team and collaborate in the data collection and analysis phases. The most intensive data collection and analysis period is scheduled for February–May 2026, and we aim to expand our current research team in advance of this phase.

What is FilmA.R. project?

The research cluster focuses on understanding the tastes and practices of audiences for European films, particularly from smaller European film markets outside the "big five" (Italy, Germany, UK, Spain, France). The primary goals are to enhance knowledge of audiences in these markets, analyze their film consumption habits across channels like film festivals and online platforms, and develop research tools to study film audiences cross-nationally. The cluster investigates two key consumption channels, namely the European content at film festivals, and online platforms, such as Video-on-Demand (VOD).

The research will include audience surveys and interviews with VOD providers, film festival curators, and other stakeholders. The study aims to contribute to a deeper understanding of transnational audiences for European films, using a comparative, multidisciplinary, and cross-national approach.

The project addresses significant gaps in film audience research, focusing on non-English-speaking countries and small markets. It also seeks to improve audience engagement, promote European cultural diversity, and support the FilmEU Alliance’s growth in education, research, and innovation. Ultimately, the research will aid the European film and audiovisual industry in the context of the challenges of media technologies in production and (fragmented) digital markets, and the constant threat of the of the endangering of European cultural diversity, in face of USA hegemony, and AI standardization of narratives.

In order to get in touch, please contact Anastasiya Maksymchuk or Rita Grácio. 

We are looking forward to hear from you by 30 January.

Kindly,

FilmA.R. team